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Dragonfish Bingo Sites – Who Are They? What Do They Offer?
Dragonfish is one of the most recognisable brands in the bingo software sector. Offering a range of solutions and white label options for bingo game providers, as well as developing its own sites, Dragonfish is positioned as one of the market leaders in the industry and is part of one of the most successful gambling and bingo brands in the world. Online bingo is the standout offering from Dragonfish, although they also offer popular casino software as well as sportsbooks and online poker games.
Many Dragonfish websites have a very recognisable theme which is due to the same white label package being used in their design. Regular bingo players are usually able to instantly spot a Dragonfish bingo site due to the similar characteristics although the branding and design of the sites in terms of graphic and video content may be different. As well as providing software, Dragonfish is also known for running what it describes itself as the ‘world’s largest bingo network’. They pride themselves on strong, intuitive design as well as developing easy-to-use and functional social platforms within their sites to encourage the social side of gaming.
B2B Operations from 888 Holdings
Dragonfish is the B2B side of the business for the well-known 888 Holdings company. 888 was founded in 1997 and they launched their first proprietary product and online platform, Casino-on-Net in the same year. The company quickly expanded to support other elements including Random Logic Limited, the research and development arm of the business, and further casino and bingo products. They gained a Gibraltarian gaming licence in 2003 which allowed the company to grow at an even faster speed. Considerable gains were made in the bingo industry with 888’s first acquisition of all bingo business from the Globalcom Limited brand in 2007 and by this point they’d positioned themselves as able to offer products in the key gambling sectors: casino, bingo, poker and sports. In acquiring Globalcom the initial brand which became Dragonfish was finally part of the 888 company.
Dragonfish finally came to life in 2009 when 888 Holdings made the decision to rebrand and relaunched the B2B position. Dragonfish separated off into its own stand-alone element of the larger business and in the same year Wink Online Bingo became a key acquisition for Dragonfish, allowing them to push forward with their leading role in the bingo sector.
Further to the development of their bingo offering, Dragonfish is also responsible for the Casinoflex element of the 888 business. This allows for the development of casino and mobile casino sites using the same software and familiar system as Dragonfish bingo sites. Both standalone and networked options are available, as with the bingo software, allowing operators to either engage with networked promotions, bonuses and more or create their own unique promotions and bonus offerings.
Dragonfish Bingo Key Features
Bingo sites powered through Dragonfish often have a similar appearance, but they are highly customisable and many of the most popular sites have strong branding and character. The company offers all bingo partners:
- 75-ball and 90-ball bingo game options
- No download application, popular for users who don’t necessarily want to fill their devices with apps and game downloads
- User-friendly, familiar interfaces with high customisability
- Full certification and licensing for instant access on the UK market
- Hundreds of experienced chat hosts
- Expansive loyalty programme
- Bonus system built into the application for easy management of user’s bonus points, reload bonuses and other expected perks
- Multi-currency depositing choices
- Access to many side games including slots and popular live action games
- Robust and experienced back office applications for security and financial risk management and smooth operations
These are the features which make Dragonfish a popular choice for many bingo operators. From a player’s perspective, it is possible to benefit from similar features and for many players this is a real advantage, making it easier to enjoy the games available.
The Dragonfish Bingo Network
As mentioned, Dragonfish is also popular due to the networked opportunities made available through its expansive online bingo network. Not all sites which utilise Dragonfish software choose to be part of the network, but over 140 brands are connected up and allow members to benefit from being involved. The network allows players across different sites to play in shared games which in turn allows for larger jackpots, with progressive games offering jackpots as high as £1,000,000. The network also allows for shared pre-purchase rooms, a cross-site bonus programme and other features which allow higher jackpot wins, pay-outs and loyalty perks which may not be possible on a single stand-alone bingo site.
Features such as Refer a Friend and the affiliate marketing options which are expected of the average bingo site are built into the Dragonfish network.
Dragonfish has consistently won awards for its contribution to and outstanding performance in the gambling sector. Awards include Bingo Supplier of the Year at the eGaming Review B2B Awards on several occasions and recognition from other leading bodies.